Footwear News named Payless "2006 Marketer of the Year"!

Our in-store graphics are fresher and bolder, and we're communicating with consumers in entirely new ways. Inspired by popular culture and set to music from emerging new bands, our compelling new TV campaign makes the Payless brand more relevant and more aspirational than ever before.

An extensive media plan — amounting to more than five billion impressions a year — leverages the power of television, radio, fashion and weekly magazines, plus newspaper inserts to entice customers right through the doors. All of our new marketing efforts showcase our gotta-have-it styles that are in step with select department and specialty stores.

Tune in with Payless. Go to payless.com to see our latest commercial.